Inaê Benchaya is a psychologist specializing in hospital health, she is also a teacher and psychotherapist. Located in Curitiba, it still did not have a consistent visual identity, which made the process of publicizing and expanding its business a difficult task.

Life writes by crooked lines, a concept created with the aim of bringing patients closer, leading them to an acceptance of reality. Many of the patients live in hospitals, palliative psychology becomes a great ally in the search for meaning, as these people are usually going through a moment of vulnerability, truly supporting them, with empathy combined with psychological science can cause great positive impacts.​​​​​​​