Facilitaê is a private tutoring school that aims to promote education in a unique way, catering to students facing difficulties and those who seek to go beyond traditional teaching methods.

The company lacked a well-defined visual identity with its audience, resulting in a limited connection between the brand and its consumers. With the redesign, we aimed to thoroughly understand the brand's relationship with people and strengthen it, fostering strong and profound connections.

We illustrate great icons from mathematics and the Portuguese language, aiming to inspire students and present the content in a contemporary and demystified manner.